Brand Designers, this one's for you!
The automated templateyou can never find the timeto create for yourself
My brand guidelines template will help my fellow logo and brand identity designers save countless time and headaches while better serving their clients with final files and brand guidelines they can actually understand.
How it all started
Better Serving Our Branding Clients
My brand guidelines template is a classic example of creating something I wish existed. Throughout my years of experience as a brand designer, I was always met by the same questions and confusion from clients once I'd delivered their final brand files.
What does my printer mean by a vector file? Why is there a white box around my logo? Where do I find this file? How do I convert my brand colors for web? When do I use the secondary logo instead of the primary?
Clients don’t know file types. They don’t know RGB vs. CMYK or what the heck a hex code is. Wading through a labyrinth of final files can be a nightmare for them, especially when they don't know what they’re looking for.
After getting questions like these over and over from my clients, I knew I could be serving them better. The brand guidelines I had been using gave my clients the bare essentials of what they needed, but was missing the explanation and education.
I wanted to create a client-friendly, comprehensive set of brand guidelines so my clients would know what tools they had to work with in their brand, where to find them, and how to use them.
My brand guidelines template was born!
Originally I created this template for my own use and had no intention of selling it, but as soon as I started sharing what I was working on a flood of inquiries came in and I realized just how valuable this document is. As it turns out, I'm not the only one who needs a template like this.
Better serving our clients is only the beginning of the wonder of this template though..
Melissa's Brand Guidelines Template gave me the courage to raise my prices because I felt more confident in my final deliverables for my clients. When my next inquiry came along, I showed my most recent set of Brand Guidelines as part of my sales pitch — and the prospective client was hooked. She booked me at my new price without hesitation. The Brand Guidelines template paid for itself, and then some!
- Sarah Zero, Wellstruck
The Beauty of Automations
Just Like Magic
I believe the best way to teach our clients how to use their stunning brands properly is to show them. So I've taken my brand guidelines template a step farther. Not only can you customize every instance of your client's name throughout the whole document in seconds, but I've strategically designed it so you can easily customize all the document colors and type styles in a snap to directly reflect your client's brand.
By the time you deliver those amazing guidelines, your clients won't feel like they're getting a template—what they'll get is a beautifully tailored brand document that was lovingly made just for them. This document tells the story of their brand, shows them what files they have to work with and where to find them, and best of all shows them how to use their brand to its highest potential.
I just purchased the brand guidelines template, and I could honestly CRY over how helpful and insightful it is! I receive so many of these formatting questions from my clients, and I know this is going to cut back on the back and forth x a million. It's a lifesaver because I would probably never *actually* set aside the time to make this for myself! Thank you for creating such a valuable resource!! 💗
- Kelsea Buddo, Kindly by Kelsea
34 pages of InDesign template goodness
Brand Guidelines Template Content
brand strategy • identity rationale • a guide to file formats • logo index + specifications pages • usage guidelines • color palette (with tips for print vs. digital) • type system hierarchy + example • tagline specifications • custom icon specifications • seamless pattern specifications • digital + social media usage
text content (brand name + initials) • brand colors (headings, icons, etc) • type styles
Tutorials & Bonus Content
guided template tour • easy to follow tutorials • printable customization checklist • tips for file organization • my final files folder template • my printable InDesign shortcuts guide
Frequently Asked Questions
Brand Designer Friends
Provide a better branding experience that allows you to charge more. Save countless time on client support + questions. Quickly tailor the entire document to each unique client. Deliver stunning guidelines that actually help your clients. Have a template secret weapon you can use over and over again.
Our Beloved Clients
Help them see all their brand tools in one place, know what files they have to work with + where to find them, remember the strategy + significance behind the branding, better understand brand hierarchy + file formats + color values, AND know how + when to use their branding so it looks the way it should.
The Brand Guidelines Template legitimately changed everything. I'm able to spend just a few hours creating foolproof guidelines for each of my clients, equipping them to use their branding in all the intended ways and places. It serves them well, adds so much value to my branding packages (I even felt confident raising my prices after adding this to my process), and presents my work in the ways it's meant to be! Thank you, Melissa, for sharing such an efficient, useful, and beautiful tool!
- Lydia Kerr, Telltale Design Co.
Get started now!
This brand guidelines template is included in my Balanced Branding course. However, I know identity designers create brand guidelines for their clients all year round so I didn't want to make you wait to get your hands on this template.
Instead you can purchase the template now and I'll give you a $249 discount code you can use towards my Balanced Branding course during the next launch.